Together We Build Strong Brands and Efficient Digital Campaigns
About our work
From branding and packaging to print, web design and digital marketing.
We get it all covered.
define the brand. A brand is not a logo, it’s a consistent attitude and a carefully
managed experience that meets or surpasses consumer expectations.
1. Owned media – these are the channels that you build and publish (your events, web site or blog)
2. Earned media – these are the channels where people share your content with their readers and followers. Historically, this was PR through journalists, but increasingly brands are relying on customers sharing your content with their peers through social media. Brands also try to influence influencers, such as industry experts, bloggers, YouTubers or celebrities with large social media followings.
3. Paid Media – these are the paid for advertising channels (TV ads, trade press ads or sponsoring someone else’s event or conference, for example).
Content marketing is often referred to as Inbound or Pull Marketing (as opposed to Outbound or Push Marketing). Where instead of pushing messages out in paid channels in the hope that some potential customers may respond to you, brands attempt to create engaging content that potential customers will find when they are looking for solutions to problems that they need solving, i.e. when they are ready to buy or looking for a new supplier or expert.
express opinions and share ideas with their
friends, family and colleagues. For a brand, social media allows you to communicate,
discuss, share and listen to your customers. It is not just a one-way communication tool, it is a channel for understanding and learning too. Even if you decide not to use a social media channel to communicate, it can still be a valuable mine of information about the interests, needs and behaviours of your audience.